MARCH MADNESS 07
For the first time in the brand's history, fans were tasked with creating video content and given a chance to concept a EA SPORTS television advertisement. In one of the first social/user-created media...
View ArticleNBA LIVE DRAFT CAMP
EA SPORTS faced a difficult task in 2008, as the NBA LIVE franchise found itself in a major fight for market share with 2K. With one of the most buzzed about NBA Drafts in history approaching, six of...
View ArticleMARCH MADNESS 08
The marketing campaign for March Madness 08 included an innovative program that allowed the consumer to dictate what content would be added to the game after ship. This program involved both grassroots...
View ArticleFACEBREAKER/WARPED TOUR
Facebreaker was a completely new IP for EA SPORTS that targeted a much younger audience than the typical sports title. Several strategies were put in place to connect with that audience, and deliver...
View ArticleTOUGHEST PLACES TO PLAY
After March Madness 08 launched, the decision was made to rebrand the franchise as "NCAA Basketball." The game would be completely reworked from the ground up, and the name represented this change. The...
View ArticleEA SPORTS COACH’S CORNER
The key game feature in NCAA Basketball 10 focused on motion offensive systems. I needed to illustrate why this feature should be important to the consumer, and more importantly, how the feature...
View ArticleDestroyer Burrito
AKQA combined social media (including one of the first implementations of the newly launched Facebook Places) and a mobile food truck to promote Nike Sportswear's Varsity Destroyer jacket. We teamed up...
View ArticleDefiant – The Story of Athletics West
They broke rules. They broke records. They broke limits. This is the story of the Defiant Dozen that put American track and field back on the map and sparked running as we know it today. When tasked...
View ArticleMore Than Sport
To promote the launch of the Destroyer Varsity Jacket for Nike Sportswear, AKQA created an campaign and site experience that showcased the jacket and told the story of why the jacket, and those who...
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Welcome to my online “portfolio”. This site is a collection of a wide range of projects I’ve worked on over the past 12 years. I’ve had my hands in all things digital and interactive, from a marketing,...
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